MHRA is Pleased to Announce the Creation of The Restaurant Marketing Forum. All articles and information printed in this section of the E-Newsletter will be geared toward building sales in your business. --------------------------------------------------- How to Be Successful With Neighborhood Marketing Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it is easier to increase business with existing customers than it is to win business from new ones. Current customers take less encouragement to come back than coaxing new customers from their favorite pizzerias. Therefore, activities that get current customers to visit more often create a higher return on investment. Read More ----------------------------------------------- Restaurant Trends for 2012 Indian food, inventive ice cream flavors and infused cocktails will proliferate on menus next year, says hospitality consultant Andrew Freeman of consulting and public relations firm Andrew Freeman & Co. Read More ------------------------------------------------------ Restaurants Utilize Power of QR Codes Research is revealing more about the use and users of QR codes, as the consumer engagement technology finds its way into new promotions by restaurants such as Taco Bell and Boudin Bakery. Read More _____________________________ Help For Social Media Mayhem Restaurants and other small businesses often can't afford a public-relations team to manage their social media, so they're turning to online tracking sites to monitor social media buzz. Read More __________________________ What is the Social Media Index? Nation’s Restaurant News and partner DigitalCoCo, a digital branding and consulting agency, have created the most comprehensive tracking system for social media efforts in the restaurant industry to help businesses understand and compete in the social world.Read about it |
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MHRA Launches EAT HEALTHY MISSISSIPPI Initiative The MHRA has received an $83,000 grant from the USDA to kick off this statewide healthy dining initiative. In addition, the Ms Division of Tourism has committed another $5750 to offset implementation costs incurred by restaurants. This is an amazing and incredibly cost efficient way to market your restaurant to be proactive in marketing to the growing number of health conscious consumers. Read More. _______________________________________________________ Historic Election Transfers Power to Conservatives For the first time since Reconstruction, the Mississippi House and Senate will be led by Republican leadership. Read More ____________________________________________________ Industry Loses Pioneer in Tragic Car Accident
MHRA Member Craig Noone will be memorialized in a scholarship created by the MRAEF. Noone was dedicated to the revitalization of the downtown Jackson area and was considered by all to be one of the most innovative and creative restaurateurs in the state. You can make a contribution to his scholarship by going to www.msra.thedonortree.com/donate or you can send a tax deductible check to MRAEF/Craig Noone "Rock It Out" Memorial Scholarship 130 Riverview Drive Suite C Flowood, MS 39232___________________________________________________________ MHRA Retains the Old Shrimp Boot in Great Gulf Golf Challenge The team of Scott Weinberg (not pictured), Chris Marro,Mike Cashion and Jamie Keels successfully defended the title of Champions of the Great Gulf Golf Challenge. Each year, the Mississippi and Alabama Restaurant Associations take turns hosting this event. All proceeds go to either the Restaurant Advocacy Fund or the National Restaurant Association PAC. A special and most sincere thank you to our featured presenting sponsors, US Foods and Hotel & Restaurant Supply. Their financial support is deeply appreciated. _______________________________________________________________________ SAVE THE DATE!!!!!
On July 23 and 24, 2012, the MHRA will host the First Annual Restaurant University. Restaurant University is not a food show. Rather, it is a 2 day educational symposium designed to help restaurant operators learn more about operational tips that can help them build sales and maximize profits. There will be a mini table top expo, where MHRA associate members will present their products and services directly to MHRA restaurant members. There will be no charge for restaurants to attend this event. ______________________________________________________
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From The Directors DeskA Merry Christmas and Happy New Year to all! I for one am tired of grousing about the economy and challenges facing our industry. It is time to do something about it and 2012 will be the year to make positive things happen for our industry. It's time to take matters into our own hands and become better at what we do. We need to be aggressive in our marketing, smart in our approach to business and relentless in our pursuit for success. 2012 is OUR year. I ask you to particpate in the programs and services of the Association and lets make 2012 one for the books!! A Message From Your PresidentHoliday Wishes and our plan for 2012 click here to find out more. Need ServSafe? Click here for class schedule |
